IOM launches global campaign to support human trafficking survivors
The campaign dubbed "Anyone a Victim" aims to bring survivor stories to the forefront, encouraging global support for efforts that help people regain safety and rebuild their lives.
The United Nations International Organisation for Migration (IOM) has launched a global campaign to advocate for stronger support for human trafficking survivors.
The campaign, dubbed “Anyone a Victim”, aims to bring survivor stories to the forefront, encouraging worldwide backing for efforts that help people regain safety and rebuild their lives.
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IOM said it seeks to build a broader movement that strengthens prevention and ensures survivors are heard and supported.
The Organisation added that the initiative will call for stronger action, highlight trafficking as a widespread human rights violation, encourage public support for programmes offering safety and recovery, and raise critical funds for protection services.
“Every survivor should have access to safety, justice, and long-term support, and communities need the tools to prevent exploitation before it occurs. This campaign is a reminder that protecting people is not optional. It is a shared responsibility and a reflection of the societies we want to build,” said Amy Pope, IOM Director General.
IOM estimates that about 50 million people are currently living in situations of forced labour, trafficking, or forced marriage. Many are pushed into danger by conflict, disasters, and economic instability, which limit safe options for movement and expose vulnerable groups to greater risks.
The Organisation said the campaign reflects the growing need for rights-based and community-centred approaches across countries of origin, transit, and destination.
“Trafficking thrives where protection systems are weak and where people lack the means to secure safety, dignity, and stable livelihoods,” IOM noted.
At the same time, many survivors face stigma or fear reporting their experiences, while others struggle to access services that can help them recover and regain control of their lives.
“By sharing lived experiences publicly, the campaign seeks to build understanding, counter harmful assumptions, and encourage collective action against exploitation,” the Organisation added.
The campaign will feature the voices of several IOM Goodwill Ambassadors, including Sir Mo Farah, himself a survivor of human trafficking and now IOM Global Goodwill Ambassador.
“I survived trafficking because someone eventually saw me, believed me, and helped me find safety. No child or adult should feel invisible or unprotected. Trafficking is not about a single moment; it leaves lasting marks on people’s lives, but those marks do not need to define them,” said Sir Mo Farah.
He added, “When communities listen to survivors and invest in their recovery, healing becomes possible. I hope this campaign inspires people everywhere to stand with those who have been silenced for too long.”
Through the campaign, IOM reaffirms its commitment to supporting survivors, strengthening community protection, and promoting safe pathways that reduce the risks of exploitation in all its forms.
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